Understand the real problem first
I start with the business symptom and the user reality. Solutions come after the cause is clear.
Independent Product Consultant · Barcelona, Spain
Your product should grow. Something is getting in the way.
I find why products underperform and what blocks growth — through research, product thinking and design.
Why companies work with me
Trust comes from how I think about problems — not from a list of deliverables.
Reduce complexity, not add features
Most products fail from too much, not too little. I look for what to remove, simplify or defer.
Validate with users, not opinions
Internal debates are expensive. I replace them with evidence from the people who actually use the product.
Connect work to business outcomes
Every recommendation ties to a metric or decision your leadership already cares about.
Selected work
Products across transportation, healthcare, enterprise SaaS, fintech and retail — research, design and delivery.
Route One ELD
Compliance platform for trucking — from internal fleet tool to commercial SaaS across the US.
View case study →Route One GO
Truck navigation for professional drivers — routes, restrictions, parking and operational POIs.
View case study →MedNote
Health tracker for medical records, documents, doctor visits and secure personal health information.
View case study →GeoProve
Real-time analytics SaaS — operator network data transformed into insights and engagement opportunities.
View case study →HP
Product discovery and customer research for AI concepts at HP Graphics — validating before product investment.
Omio
UX audit — 10 pages of annotated mockups in Problem and Solution structure.
View case study →Puma
E-commerce UX redesign — bounce rate from 76% to 33%, visit length to 2 minutes.
View case study →Alex Andersen Ølund
Operational platform for 200 trucks and 550 employees — fleet, warehouse and driver workflows.
View case study →DispatchOne
Transportation management system — dispatch, safety, accounting and broker workflows.
View case study →Gro.Capital
Fintech onboarding and dashboard — ML credit logic into progressive data collection and funding UX.
View case study →Interactive AI
Enterprise knowledge base for an agentic IDE — ingest, govern and serve content to AI agents at scale.
View case study →Aesthetic Record
All-in-one EMR and practice management — patient onboarding logic and clinical workflows.
View case study →Unimicro
Business software UX — workflow structure and interface design for operational teams.
Next step
Discuss your product challenge
Not sure which project fits yours? A short conversation is usually enough to see if I can help.
Schedule a conversation →Where products stall at each stage
The same product fails differently depending on where you are. This is how problems usually show up — and how I help.
| Stage | Typical problem | How it appears | How I help |
|---|---|---|---|
| Idea | The team believes in the concept but has not validated who will use it or why. | Pitch decks outpace customer conversations. Features are listed before problems are confirmed. | I clarify who the customer is, what job the product must do, and which assumptions are riskiest to test first. |
| MVP | Something ships, but early users do not return or cannot reach first value. | Sign-ups without activation. Long onboarding. Debates about what to build next without evidence. | I map the path to first value, cut scope to what matters, and validate with real users before more engineering. |
| Early customers | A small group uses the product, but growth is fragile and feedback is noisy. | Champions love it; most accounts go quiet. Support themes repeat. Roadmap reacts to the loudest request. | I identify what separates retained users from the rest and turn that into repeatable onboarding and workflow fixes. |
| Product-market fit | Demand appears, but the product creaks under real operational load. | Sales outpaces product readiness. Edge cases multiply. Teams patch instead of fixing root causes. | I find structural friction in core workflows and prioritise fixes that protect retention while you scale. |
| Growth | Acquisition works, but conversion, activation or retention leak value. | Marketing spend rises; unit economics do not. New features ship unused. Churn hides in averages. | I trace funnel leaks, support patterns and user behaviour to find where growth is lost — and what to fix first. |
| Scaling | Complexity compounds — more roles, markets and systems, inconsistent experience. | Every team ships differently. Enterprise customers struggle. Training and support costs climb. | I simplify workflows for multiple personas, align patterns across surfaces, and reduce cognitive load without removing capability. |
Clients
A sample of companies I have worked with — recognizable brands and complex product environments.
What clients say
Product thinking
"Arthur is one of the sharpest product thinkers I've come across. He has deep knowledge of transportation and logistics, and instead of jumping straight to features, he asks the questions that actually matter — who the customer is, where the real friction lies, what the strategy should be. Any team looking for a Product Designer or PM who understands users deeply and thinks strategically would be lucky to have him."
Founder & Owner · DispahFast
MVP & validation
"Working with Arthur was a turning point for our product. He quickly helped us cut through the noise, validate our core idea, and turn it into a clear MVP roadmap. His mix of strategic thinking, UX clarity, and ability to lead remote teams made the entire process smooth and focused. Highly recommend him if you're serious about launching something lean, smart, and purposeful."
IT Customer Service Manager · Robotron Datenbank-Software GmbH
Delivery & platforms
"We were working with Arthur in 2016 - 2017. It was great opportunity to launch new mobile platform for Crafti and sites optimization for Superoffice and OS1. Arthur demonstrated strong experience in application platforms creation and farther upgrade. His passion and goals orienting was helping to fasten all processes, customer was absolutely satisfied by results. I recommend him as disciplined professional in such area as user experience and mobile-first designer. I will recommend him to my business partners."
Founder DataEdge / CEO · AKA Trading inc.
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.