Low product adoption
Sales or launch succeeded. Daily usage did not. Adoption stalls when the product asks too much, solves the wrong problem, or hides the value.
The problem
Accounts exist. Licenses go unused. Champions inside client companies fight for attention while users stick to spreadsheets and workarounds.
How I investigate it
I interview users who adopted and those who did not, map critical workflows, and compare what the product promises versus what people actually do. Support logs and usage data fill gaps interviews miss.
Expected business outcome
Evidence-based priorities — remove blockers, simplify entry points, or reposition features — with expected impact on active use.
Common in B2B SaaS, compliance software, healthcare tools and products with multiple user roles.
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Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.