Growth has stalled
Marketing spend rises but the business does not grow proportionally. Somewhere between acquisition and retained usage, value leaks — and internal teams disagree where.
The problem
Trial-to-paid rates stall. Demo requests do not activate. Founders increase ad spend while unit economics worsen because the product leak never got fixed.
How I investigate it
I map the full path from first visit through signup, setup and activation. I identify hesitation points, test messaging and flow changes, and measure impact on conversion.
Expected business outcome
Higher trial conversion and activation — changes tied to specific funnel steps, not generic best practices.
Works for self-serve SaaS, sales-assisted products and hybrid models where product experience affects close rate.
Related content
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.