Conversion Optimization
Identify where users drop off, why they hesitate, and what to change in flows, copy and interaction patterns to improve conversion and activation.
The problem
Traffic and sign-ups do not translate to activated, paying or retained users. Funnels show the drop; they rarely explain the cause.
How I investigate it
Funnel and event analysis, session review, hypothesis generation, prototype tests and iterative experiments — always tied to a specific step in the journey.
Expected business outcome
Measurable lift in conversion, activation or upgrade rates with documented rationale for each change.
Focus on B2B and enterprise contexts where sales cycles and onboarding complexity differ from consumer playbooks.
Works alongside existing analytics — I do not replace your data team.
Related content
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.