Users sign up but never come back
Sign-ups look healthy. Active usage does not. Something between registration and first value is failing — and guessing is expensive.
The problem
You are paying to acquire users who never return. Marketing reports strong top-of-funnel numbers; product metrics show a cliff after signup. The team debates onboarding changes without evidence.
How I investigate it
I trace the path from signup to first meaningful outcome — with session data, support themes, and conversations with users who left. I identify the exact step where intent dies and test targeted fixes.
Expected business outcome
Clear priority list of what to change first, validated with users, tied to activation and retention metrics you already track.
Typical causes: too many steps before value, unclear next action, empty states, role confusion, or mobile/desktop mismatch.
Engagements often combine funnel analysis, user interviews and focused prototype tests — not a full redesign.
Related content
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.