New features go unused
Engineering delivered. Usage dashboards stayed flat. Features fail when they solve the wrong problem, hide in the wrong place, or ask too much of busy users.
The problem
Roadmap pressure produces releases that look good in demos but die in production. Sales mentions features prospects never find. Product teams lose credibility internally.
How I investigate it
I test whether users recognize the problem the feature solves, can find it, and complete the workflow. I compare stated demand from sales with observed behavior.
Expected business outcome
Clear guidance on repositioning, simplifying, or retiring — plus validated changes that increase real usage.
Includes discovery on whether the feature should exist in current form — honest assessment, not justification of sunk cost.
Related content
Something is not working. Let's find out what.
A direct conversation about your product, the symptoms you see, and whether an investigation would be worth it. No pitch deck.